A Step-by-Step Guide to Influencer Marketing For Startups
By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing…
Can’t Miss Strategies To Improve Your Social Media Marketing
By Brett Relander It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following…
Competitive Analysis: The Key To Success In The Digital Age
By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…
Sharing Your Process With Customers Is Your Product
Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…
The Power of Question Circles and Why You Need Them [Infographic]
What is a Question Circle? In an age where so many new businesses flood each new niche to an extent far greater than the market can possibly sustain, it is more important than ever to stand out from the crowd in a unique manner. I believe Question Circles provide one such means of achieving distinctiveness.…
Startup Trends 2014 II
Note No sooner than I finished this post than my friend Evan Sanchez Tweeted that Google purchased Nest.com for $3.2B. If that doesn’t make you want to fire up a startup I don’t know what will. Amazing and Nest.com is covered in our Distributed Home section below. In Startup Trends 2014 I covered five macro…
Startup Trends 2014
Startup Trends in 2014 is a wide ocean of a topic (lol). Swimming around trying not be swept away I found a great macro trend report from Fjord. Fjord is owned by Accenture (so BIG) and they’ve taken a hip Forrester-like approach to the creation of an excellent and free annual trends report Before diving…
