The Post-COVID-19 World Will Be Full Of Innovation!
What percentage of the world is on lockdown right now? Well, that depends on when you’re reading this. We’re living through a time that will be taught in history classes for generations to come. Through adversity comes times of great growth. It’s no coincidence that the most exciting and relatively wealthy time that our world…
6 Instagram Marketing Lessons from the Best B2B Companies
The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…
The Challenges Of Working and Learning From Home [Interactive Q&A]
Now that Covid-19 has finally forced companies to embrace work-from-home, a large group of first-timers will be encountering new challenges. How do you maintain concentration on your work away from the office setting? There are plenty of articles on this subject. Here’s one from Business Insider. There’s another challenge though. Learning from home. I Have…
I’ve Been the One Who Pitches Early. Newsflash: IT DOESN’T WORK!
You have a conversation with someone who seems to be doing really well in business. (I used ‘seems to be’ as opposed to ‘is’, for good reason). They tell you how they do it. It involves an early pitch. You do what they say worked for them. But it doesn’t work for you. Does that…
B2B Networking: Be The One Who Listens
Networking Events Social conversations are much like old fashioned networking events. They can work brilliantly, but for most, they don’t. And you know why, even if you’d prefer to pretend otherwise. Here’s what happens: You go because you feel that you must, rather than that you want to. When you get there, you feel awkward.…
Curatti Best Articles of 2019 (And Happy New Year 2020!)
The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…
How to Leverage Social Selling To Dominate Your eCommerce Niche
Social media is not just a platform for networking. It has gradually progressed to become a platform for product selling for any eCommerce niche. In fact, 30% of shoppers have admitted that they would prefer to buy a product directly from sites like Facebook, Twitter, Pinterest, Instagram, etc. One of the major benefits that social…
How To Sell On Social Media (Without Sounding Like A Jerk)
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
The Importance of Change Makers in Social Sales
This article by Timothy (Tim) Hughes, looks at the importance of Change Makers and Mobilisers in the new Social Sales paradigm. It is another installment in our “Great Articles You may have missed” series. The New Social Sales Paradigm Sitting in a Starbucks at a motorway service station on the M40 (a major English motorway,…
How to Be Successful in Social Selling
Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the…
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