How to Take Your B2B Content Promotion to the Next Level
Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…
Curatti Best Articles of 2018 – Part Two
How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back…
12 Tools For Your Website Security, Facebook ROI & Project Management
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Protect your website from cyber attacks Increasing your ROI from Facebook Project management tools Thwart an Attack on Your WordPress Website With These 4…
6 Outstanding Lesser-Known Social Media Management Tools
In today’s business world, there are few niches in which businesses can thrive without an active social media presence. It’s easy to become comfortable with the tools you currently use, and only look to better-known software to meet new needs. But this strategy may not be the best one for your business. This article presents…
The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness
This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…
7 Psychology Facts That All Social Media Marketers Should Know
Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…
How to Set Up Your Twitter Business Account the Right Way
The right brand persona on Twitter starts with having a professional profile. A lot of entrepreneurs and businesses choose to keep their company profile separate from their personal one – and for good reason. In order to build an authentic community, it’s important to be consistently recognized by your customers and followers with a message…
How To Put Together The Perfect Small Business Instagram Profile
There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…
The 5 Major Types of Video Content Every B2B Business Should Leverage
According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more…
The Second Screen Viewing Trend That’s Reshaping Marketing
TV is becoming social and interactive. How? Let’s delve deeper.
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