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Taral Patel

Does Instagram Marketing Have a Place in B2B? Yes, and Here’s How

B2B Instagram Marketing

A simple mention of the “Instagram” platform often times spawns images of designer clothing, influencers, and blatantly photoshopped images. Generally, Instagram is perceived as a B2C-dominated platform. But can it be used for B2B marketing? The simple answer is: Definitely! However, it’s a different ballgame. Many brands are jumping onboard by using this platform to…


Susan Gilbert

12 Facebook, AI and Blockchain Tools to Improve Your Marketing

Facebook, AI and Blockchain Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook tools to improve your marketing AI Tools to Improve Your Marketing Strategy Blockchain Technology tools to Help Your Business Use These 4 Facebook…


Susan Gilbert

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…


Susan Gilbert

12 Tools to Improve Your Pinterest, Podcasting and Video Marketing

Pinterest, Podcasting and Video Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improve your Pinterest marketing Tools to get started in podcasting Video marketing resources 4 Tools to Improve Your Pinterest Marketing 1) Beautiful visuals to…


Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


David Gutierrez

How To Incorporate Snackable Content In Your B2B Marketing Strategy

Use Snackable Content In Your B2B Marketing Strategy

Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas.  The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…


Milosz Krasinski

A Brief Guide to Sentiment Analysis

A Brief Guide To Sentiment Analysis

Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…


Susan Gilbert

12 Tools to Improve Your Blog Content, SEO and Facebook Reach

Blog Content, SEO and Facebook Reach Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blog content SEO tools Improve your Facebook Reach Improve Your Blog Content With These 4 Tools 1) Long-Tail Keywords That Convert –…


Liaqat Ali Hamiya

Facebook Advertising Has Got Better And Easier

Facebook Marketing Tools

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…



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