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Robin Singh

AI and Content Marketing: How Machine Learning Is Impacting SEO

How Machine Learning Is Impacting SEO

Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…



Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Danish Wadhwa

8 Best SEO Practices To Avoid Google Penalties

SEO Best Practices To Avoid Google Penalties

How would you feel if your site was nowhere on Google after dominating the SERPs for a while? I don’t know about you, but I would have my heart in my mouth. If you are like many of us, you would have that feeling too. You see, over 90% of the Search Engine traffic comes…


David Gutierrez

Making Your Guest Posts More SEO-Friendly

How To Write SEO-Friendly Guest Posts

Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…


Sahil Kakkar

Mobile-First Indexing: What Google Wants You To Know

What Google Wants You To Know About Mobile-First Indexing

Google added another chapter in their efforts to deliver a better user experience. And this time, the focus is on mobile users. Back in 2015, mobile internet usage surpassed desktop usage. This was a landmark shift, and the search engine giant knew exactly what it needed to do to deliver a better experience. This was…


Toby Dean

Why Small Businesses Must Never Compromise on SEO

The Importance of SEO for Small Businesses

Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…


Anna Rud

Quick SEO Win: How to Refresh Your Old Content

Refresh Your Old Content

You write compelling content which you believe can go viral. Your articles are full of value for the reader, including illustrative examples and useful tips. What could go wrong? We know this harsh truth about content marketing: it doesn’t matter how brilliant your article is if no one can find it on the Internet. Unfortunately,…


Irene Dobik

Find Link Building Opportunities From Your Competition

Find Link Building Opportunities From Your Competition

Some say that link building is dead. Well, link spamming is dead and let’s leave it at the beginning of the 2000s and forget it forever. In 2016, Google came out to prove that, as well as content, links are still key pillars of SEO. Links from relevant and trusted websites will not only boost…


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