6 Tips to Consider When Updating Your eCommerce Website
Let’s face it guys; the internet world is totally unpredictable. It seems like there are changes every day. New features are being introduced at incredible speed, helping the web to stay relevant and inspiring. And the competition is insane! If a website fails to “Adapt, Improvise and Overcome” the changing dynamics, it will inevitably and…
The Curatti Lead Generation Roundup
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] For Curatti’s very first expert roundup, we thought we’d start with one of the more important topics in marketing. To state the blindingly obvious, all businesses want sales. And in order to make those sales, they need leads! Lead Generation, and it’s digital cousin, Inbound Marketing are…
For Happy Customers, Look Beyond the Sales Funnel
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they…
Marketers: Rethink The Customer Decision Journey
In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…
How a Sales Funnel Can Generate More Sales From Your Website
Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from…
7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
The Growing Importance of Customer Relationships
Relationship marketing is still a confusing concept for a lot of businesses. While they easily understand sales and the need for a set process to convert leads into dollars, the idea of building lasting relationships does not so easily translate into traditional business models. Time is money, after all. Why would you want to spend…
Lead Generation Plus Sales Funnel Equals Sales – Here’s How
Lead Generation + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.…
7 Unconventional Thoughts about Social Selling
Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s world of Facebook, Twitter and Social Media in…
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