What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
The Must-Have’s of a Social Customer Service Platform
‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer…
12 Tools To Improve Marketing ROI, Strategy & Knowledge
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge Increase Your Marketing ROI…
5 Ways to Promote a Product Launch with Influencer Marketing
Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they…
The History & Future of Social Media Growth [Infographic]
Social media is something everyone reading this article is likely to take for granted. We could be forgiven for feeling as if it has been with us forever, that everyone is on it, and that it is as much a part of everyone’s life as it is ours. Quite the contrary though! The majority of…
6 Key Metrics for Measuring B2B Social Media ROI
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become…
How To Overcome The Biggest Content Marketing Challenges
Foreword At Curatti, we have always strived to bring our readers great articles from top bloggers and thought leaders, as well as excellent crowd-sourced, guest blog posts. We’ve decided to formalize the re-published articles into an ongoing series called “Great Articles You may have missed”. Where better to start than with a great friend of…
Why Most Businesses Are Wrong About Marketing ROI
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
How Influencer Marketing Delivers ROI
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…
Build Sound Strategy For Social Media Marketing Success
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
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