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Susan Gilbert

Use These Methods to Keep Your Target Market Research Fresh

Keep Your Target Market Research Fresh

Trends and technology have shifted quite a bit over the last few years. Now is a good time to discover whether your current target market research is still relevant to your niche. According to Hubspot, 75 percent of mobile users are still using search engines to find information. And 73 percent of customers will unsubscribe


Shane Barker

How to Write Content That People Will Read and Share

Write Content That People Will Read and Share

This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content?  In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your


Ryan Gould

Is There Truly An Ideal Article Length? We Think Not!

Is There An Ideal Article Length?

Let’s Finally Put the Ideal Article Length Debate to Rest When it comes to marketing to the B2B crowd, what is the ideal article length? This is a question that has plagued marketing writers since blog posts became a thing. Some say longer posts are king while others say shorter posts reign supreme. Who’s right?


Greg Satell

No Innovation Strategy Fits Every Problem. So Get Creative!

Innovation Strategy

Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem


Heather Redding

How to Convert Your Product Idea Into Reality

From Product Idea To Reality

Any product or service you can think of, including the ones you offer, began as nothing more than an idea. However, going from a simple idea to a final, finished product is never a straight route. Instead, it is a long and tortuous road that is littered with obstacles and pitfalls. Nevertheless, today’s economy provides


Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,


Ruchika Sharma

Your Complete Content Plan, Part 2: Content Creation

Content creation

In part one of  “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but


Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an


Norman Arvidsson

How to Research Your Target Audience Before Starting your SMM Campaign

You’re ready to dive into social media marketing, but before you create your first tweet, Facebook update or post to YouTube, you need to figure out who you’ll be talking to. Randomly posting things to social media is certainly a strategy, it’s just not a good one. Quality over quantity is going to boost your


Ann Smarty

Turn One Research into Dozens of Awesome Articles!

Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so of writing, creating, etc.


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