Why Your B2B Buyer Insights Need An Overhaul
Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge. In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…
Your Complete Content Plan, Part 2: Content Creation
In part one of “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but…
Improve Your Customer Reach Through Target Market Research
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…
How to Research Your Target Audience Before Starting your SMM Campaign
You’re ready to dive into social media marketing, but before you create your first tweet, Facebook update or post to YouTube, you need to figure out who you’ll be talking to. Randomly posting things to social media is certainly a strategy, it’s just not a good one. Quality over quantity is going to boost your…
What B2B Marketers Need To Know About Millennials
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
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