Approach Your Customer Service Like a Moon Landing
Happy September! That’s the time when vacations become fading memories and we need to focus to reach our yearly goals. It’s also the best time to make changes in order to improve your customer service. As a customer, I’m sure you’ve already experienced something similar reading the following three phrases: ‘It was not really bad,…
New Competencies That Every Customer Service Manager Needs
“…And then we’ll have also a Q&A session with the audience..” That’s an excerpt from the typical conversation that I have over the phone when I get invited to a conference as speaker or panelist. Last week, I participated in two customer service conferences, so had the chance to listen to and answer many questions.…
5 Things B2B Marketers Should Learn from B2C
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
Why Most Businesses Are Wrong About Marketing ROI
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
Trust: The #1 Thing Every Business Is Competing For
Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot…
Why People do not Choose What Content They Consume
 The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
Omni-Channel Marketing: Revolutionizing the Buyer’s Journey
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel…
