Voyeur, Sharer or Engager: Which Best Desrcibes You?
By Bryan Kramer Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have…
15 Questions to Help You Build a Strong Marketing Plan
When was the last time you evaluated the foundations of your marketing plan? Being successful as a business owner doesn’t always mean having a strong marketing plan in place from the beginning. Many people have a business idea and jump in with both feet, without knowing how they’re going to stay afloat. Does this sound…
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Using Calls to Action Effectively for Your Business
One of the most important aspects of brand building for your business is attracting loyal followers. A large component of this includes influence marketing, which is all about building relationships with influencers who in turn promote your company. According the Wikipedia definition this simply means, “a form of marketing that has emerged from a variety…
How to Choose the Right Media Outlets to Pitch
You’ve been diligent applying best practices of marketing online; and, your business has a both a great content and marketing strategy – but, are you utilizing the many ways to gain more exposure from the media? If not, I’m sure your first thought is, “Where do I find the right media outlets?” Finding the right…
How to Write an Effective Business Bio
Write a Business Bio that Attracts Subscribers Like a Magnet When visitors arrive at your website it’s important to get their attention and give them a reason to click through what your business has to over. A short, and concise biography that is attractive to readers is going to help your landing page stand out…
How the Interview Method Can Work for Lead Generation
Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which…
Free Website Traffic Methods for Your Business
Bringing new visitors and subscribers to your website can be one of the biggest challenges for businesses. The good news is that there are still free traffic methods to tap into despite all of the changes to Google’s algorithm over the last two years. Depending on the size of your company the number of visitors…
Google Plus Is Neither Dead Nor Dying. Here’s Why!
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned…
Want Great Inbound Leads? Here are 5 Things You Must Do
I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience. Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all…
« Previous Page — Next Page »
