Micro-Influencers Can Increase Your Sales 10X: Here’s How
Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have…
12 Essential Tools To Help Your Content Marketing Convert
When it comes to writing for social media, the toughest part is creating content that’s engaging enough to make people want to click, read and share. All of the components have got to be there – a great headline, quality content and valuable information that readers will want to pass along to others. Give your…
How Intent Can Be Your Secret Weapon as a Content Marketer
Let’s face it! Everyone can be a content creator today. There are ample free and easy-to-use content creation tools available today. You can get free templates or software for creating just about any type of content you can think of, from text to audio and video content. In a nutshell, it’s no longer about creating…
Email Marketing Is Still The Best – Especially For SMBs
Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.…
Build More Sales Through Promoting Brand Benefits
Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…
7 Tools for Creating High-Quality Visual Content
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…
How To Get More Clients Through Video Marketing, Pt. 2
In part 1 of “How To Get More Clients Through Video Marketing“, we discussed: The importance of video to your business Tips on how to plan for your interview Click here to read it first or recap. Part 2 gets into all important aspects that only a professional in the field can teach from experience….
How To Get More Clients Through Video Marketing, Pt. 1
This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this… According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after…
How To Create a Buzz For Your Product Announcement
Your loyal audience loves to be in on the latest product or service your business has to offer. What better way to do that than with a pre-release announcement and/or a digital sample? Capture the readers’ attention with eye-catching visuals that compel them to want to know more. Then share these on your website and…
Video Marketing – How It’s Influencing Your Business
Video is no longer and up-and-coming marketing tactic. It’s here, and 2016 has been declared the year of video, as more and more businesses are using its power to create more influence for their brands. And, if done right, to connect with their customers and form a different kind of bond that other strategies cannot…
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