5 Essential Strategies for Creating Social Media Content
(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready? Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece…
Are Your Business Emails Getting Opened?
You’ve spent precious time setting up an autoresponder for your business connections and writing thoughtful emails. However when you take a look at the numbers you’re not seeing conversions – or more commonly called, a good open rate. Wikipedia defines the term email open rate as a measure primarily used by marketers as an indication…
Differentiate Between Touch Points and Sentiments
By Bryan Kramer Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand…
Make Sure Your Business Website is Responsive
Do you need more traffic, more visitors online? You might be missing out on a large segment of search and purchases, that is mobile if your website isn’t easily viewed on multiple devices and sizes. It’s important for your business website to be truly responsive on all devices in order to be successful. In a…
The Rise of the New Social Network
Curatti Social Media Recap #5 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
How to Maintain and Scale Web and Content Traffic
By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…
Enhance Your Business Profile on LinkedIn
Would you like to attract more prospects and better connections for your business? I can hear your “YES!” Then it might be time to upgrade your LinkedIn profile with highlights of your professional experience and expertise using LinkedIn Projects. Showcasing your profile on social media may seem easier to achieve on places like Twitter, Facebook,…
Why Behavioral Targeting is Smart Marketing
Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…
Got Video? Build Engagement
Create Sharable Content It is usually not an accident when a video goes viral; but more often because of a well executed plan. Your business, too, can produce a video that users love to share – even if you aren’t a big brand with a large production budget. According to a 2014 video marketing report…
5 Common Marketing Myths
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
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