Enhance Your Business Profile on LinkedIn
Would you like to attract more prospects and better connections for your business?
I can hear your “YES!”
Then it might be time to upgrade your LinkedIn profile with highlights of your professional experience and expertise using LinkedIn Projects.
Showcasing your profile on social media may seem easier to achieve on places like Twitter, Facebook, and Google Plus, but this is not difficult to do on LinkedIn, especially with their latest design and functionality upgrades.
Whether your business is retail or online it is important to leverage the features offered on LinkedIn in order to help your profile stand out and be effective. Not only is this a great network to publish on, but also create visibility for your brand.
One way to really bring your professional image into focus is to show your business’s professional projects and groups that you are interacting in. Here is example of what this could look like on my profile:
When taking advantage of this feature it’s important to list the most important projects in the right order and showcase the best service your business has to offer. Choose a date range, or leave that area open. I have added a compelling description and link with the purpose of immediately directing people to my service offerings.
There are several additional advantages to showcasing your business projects on your LinkedIn profile:
● Company or individual achievements and accomplishments act as a shout out to your prospects and that can be very attractive to those doing a quick search for products and services.
● Your business story is more clearly defined as visitors get a glimpse of your experience and what is currently being developed.
● Acts as an instant referral and eliminates the guesswork of what your business can offer.
● Attracts new visitors to your website as LinkedIn Projects allows users to include links to their projects whether past or present.
By showcasing your business’s expertise and projects you are narrowing the gap of increasing user views and attracting new opportunities. In fact, DMR reports that there are 332 million users on LinkedIn with two new members coming in each second. That makes this social network a potentially highly effective leads and networking tool for your business!
Use LinkedIn Projects to extend your business visibility online and establish your reputation as a more prominent brand. This free feature is also a great way to collaborate with team members and highly influential members of your professional groups.
Susan Gilbert
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