5 Key Tips On Setting Up Your Content Marketing Hub
Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the…
8 Reasons Why You Are Not Getting Business from LinkedIn
Let’s be clear about this: there are many small and medium sized businesses out there who are regularly getting substantial business from their LinkedIn activity. However there are others who do not. Whether your business is in the first or second category I hope this article will give you some ideas and inspiration on how…
Are You Using LinkedIn Yet for Lead Generation?
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
5 Common LinkedIn Mistakes (and how you can fix them)
LinkedIn is the world’s largest business professional network. One that anyone involved in professional services should by now be using actively. The recent announcement of Microsoft’s acquisition came as a bit of shock even if in retrospect not entirely unexpected. The plummeting share price since last year was a clear indication of the challenges in…
How To Use LinkedIn InMail Effectively
Is your business inundated with unsolicited messages on LinkedIn? You’re not alone, and most likely you’ve passed over these InMails. This gives us pause to think about how we should be sending out our own communication to our network. In fact, the more like a sales pitch our message appears, the less chances of it…
Your Ultimate LinkedIn Cheat Sheet [Infographic]
There are over 400 million people on LinkedIn. Obviously therefore, the more you know about it, the more chance you have of standing out from the crowd. This 7-part Infographic from Leisurejobs.com, titled The Ultimate Linkedin Cheat Sheet, is absolute dynamite! If your preference is to see curated highlights, please scroll beyond the Infographic, or…
Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
Your Essential Cheat Sheet for Social Media Image Sizes
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
Are Your Business Leads Falling Short? Try LinkedIn
How to Build More Leads with LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions: LinkedIn LinkedIn is a premier social network for connecting with professional influencers, but when…
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