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Daniel Martin

The Top 6 Link Building Mistakes We Might Be Making

The Top Link Building Mistakes

Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…


Qhubekani Nyathi
Simple eCommerce SEO Tips

Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…


Ann Smarty

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to…


Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Adelina Karpenkova

Why Backlinks May Hurt Your SEO & How to Boost Inbound Links

Improve Your Backlinks Strategy

Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s why people started to buy links, insert their links in blog comments, and create unnatural anchor texts. All these…


Shane Barker

How to Turn Unlinked Brand Mentions into Links

Turn Unlinked Brand Mentions Into Links

Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…


Morgen Henderson

Are You Missing Out on Digital PR Opportunities?

Are You Missing Out on Digital PR Opportunities?

As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless…


Josip Mlinarić

7 Things No Editor Wants To See In Your Guest Contributor Pitch

Guest Contributor Pitch Tips

Link building is huge at the moment. So, many people send guest posts pitches to authoritative websites to get backlinks. Yet, some people do it wrong, making things harder for everyone. Either they don’t know how to write their cold openers or they just don’t pay enough attention to important details, thus making mistakes that…


Jessica Lambert

A Comprehensive Guide to Broken Link Building

Broken Link Building

Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research…


Helga Moreno

Your Authoritative Link Building Guide (Courtesy of Ahrefs)

Your Authoritative Link Building Guide

As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular search engines, view them as one of the prime indices to rank web pages. You have probably studied tons…


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