All the Tools You Need for a Successful Link Building Campaign
Link building is one of the most challenging tasks in digital marketing. But it is also unavoidable. You need backlinks to rank in Google and create more traffic-generating channels. The world of digital marketing is a virtual playground with new and advanced tools being introduced into the algorithm with every passing second; your business must…
How to Use Social Media to Improve Link Building
Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might…
These Four Link Building Strategies Can Backfire Badly (Do this Instead)
Back in the day, link building was extremely simple; you needed to maximize external links. It didn’t matter whether you bought these or got them through an exchange, more links meant better ranking on Google. But things have changed over the years. The algorithms that determine the fate of webpages are now much more sophisticated.…
How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…
The Top 6 Link Building Mistakes We Might Be Making
Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…
7 Simple eCommerce SEO Tips To Help You Rank And Sell More
Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…
7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
Why Backlinks May Hurt Your SEO & How to Boost Inbound Links
Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s why people started to buy links, insert their links in blog comments, and create unnatural anchor texts. All these…
How to Turn Unlinked Brand Mentions into Links
Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…
Are You Missing Out on Digital PR Opportunities?
As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless…
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