Archives

Susan Gilbert

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Paid Advertising Business Conversions LinkedIn Marketing 4 Paid Advertising Tools That Can Increase Your Sales 1) Leverage Commerce Media – Criteo Use technology to…


Justin Osborne

3 Digital Marketing Trends to Prepare for in 2018

Digital Marketing Trends

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.…


Joan Selby

Increasing Engagement and Leads with Interactive Content

Interactive Content

Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…


Susan Gilbert

4 Ways Interactive Content Attracts An Audience

The lifeblood of the Internet and social media is driven by human interaction. Without it we would have a stale, flat information portal. Any successful marketing plan involves provoking your audience to take action. Facebook and other major social networks continuously adapt their algorithms because of this — pushing us toward a more humanized approach.…