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Susan Gilbert

The Art of Social Media and SEO Marketing

Social Media Brand Engagement and SEO Marketing

As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…


Liaqat Ali Hamiya

Facebook Advertising Has Got Better And Easier

Facebook Marketing Tools

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…



Susan Gilbert

How To Use The Right Hashtags For Your Instagram Marketing

How To Use Instagram Hashtags

Specific hashtags are still important to include in content for all of the major social networks. And these should be focused on the image or topic. One of the key ingredients to marketing success on Instagram, in particular, is to know how to use these to attract new followers and interactions. In the early days…


Stewart Dunlop

Vital Instagram Metrics Every Business Should Be Measuring

Vital Instagram Metrics

Have you been working on your Instagram marketing campaigns for a while, but feel unsure if the time you’re spending is resulting in anything valuable? A lot of marketers find themselves in this scenario. The easy metric to track if you’re new to Instagram marketing is follower growth. That’s something everyone can do, and something…


Susan Gilbert

12 Tools To Improve Entrepreneurship, Instagram & Brand Visibility

Brand Visibility Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: How to start a successful entrepreneurship endeavor Popular Instagram apps Increasing your brand visibility online 4 Great Tools For New Entrepreneurs 1) Automate prospecting…


Shane Barker

How to Take Your B2B Content Promotion to the Next Level

B2B Content Promotion

Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…


Rebecca Armstrong-Benson

The Most Instagrammable Writers – Gone But Not Forgotten [Infographic]

The Most Instagrammable Authors [Infographic]

Literature doesn’t have a shelf life, and that’s why many of the best writers are outlived by their works. Truly great writers can capture readers’ imaginations for decades or even centuries. Four hundred years after his death, Shakespeare’s works are still studied and performed around the world, whilst J.R.R Tolkien’s fantastical worlds have been adapted…


Meredith Wood

How To Put Together The Perfect Small Business Instagram Profile

Perfect Small Business Instagram Profile

There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…


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