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Taral Patel

How to Better Read Your Audience To Improve Content Marketing Results

How to Better Read Your Audience To Improve Content Marketing Results

Building a relationship with your customer base should be a top priority for every single business. Making a customer feel understood, cared for, and connected to a brand can cultivate long-term loyalty that will impact sales for years to come. These are among the elements that will improve your content marketing results. However, many businesses…



Shelly Kramer

3 Ways Marketers Can Use Social AI For Lead Generation

Social AI For Lead Generation

Artificial Intelligence’s impact on marketing continues to gain speed. In this article, Shelly Kramer looks at the early steps of Social AI and how it can boost Lead Generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Generation Marketers use social in a variety of ways, from searching for social…



Jenn Herman
Instagram Myths Debunked

In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even…


Michael Brenner

10 Great Tools To Boost Your Content Marketing

Content Marketing Tools

Another in our “Great Articles You may have missed” series. Michael Brenner presents a list of 10 great tools – some you will know and some you may not – to help with every aspect of your content marketing. Content Marketing Tools Are you looking for some tools that can take your social media engagement…


Cheryl Tan

How To Get More Clients Through Video Marketing, Pt. 1

This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this… According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after…


Patrick Cole

5 Tactics For Extending Conversations With Customers

Communication is the key to building a long lasting relationship with your customers. After all, it’s fairly rare for a relationship to form between a brand and a consumer after a single moment of contact. Your job, as a content marketer, is to find ways to maintain contact by identifying opportunities to keep the conversation…


Mike Allton

How To Use Hootsuite For Intense Influencer Marketing

We’ve talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I’m going to assume you’re familiar with the concept and we’re going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of…


Jenn Herman

16 Tips to Dominate Social Media Now!

Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that?…


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