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Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,


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Joan Selby

4 Effective Tricks that Will Boost Your Content Marketing

Boost your Content Marketing

According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even


Robert Caruso

The Growing Importance Of Marketing Experiences

In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing


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Daniel Newman

The Top 10 Marketing Trends For 2017 [Infographic]

Marketing Trends 2017

This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a


Toby Dean

The Ultimate List of Internet, eCommerce & Hosting Facts

Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same with online sales. except that the internet is an ever-changing environment that keeps reinventing and shifting current paradigms. Online sales


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Ivan Temelkov

8 Signs That Indicate Your Business Is Failing

The business marketplace has never been so competitive and saturated. During the last decade alone we have experienced the biggest shift in history. In a recent article for Curatti, I talked about the emotional era. I was quite blown away at the immense amount of inquiries received from different individuals. Many validated my perspective on


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Jan Gordon

Here’s How Digital Competency Defines Marketing Success

By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12


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Raymond Morin

Generation C – The Emergence of Micro-Generations

The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of Strauss and Howe to explain the major changes expected in the coming decades, with the arrival of Alpha and Z generations. According to the theory of


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Jan Gordon

Social Platforms Move at Warp Speed – How to Get Heard

By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.”  Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals


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Raymond Morin

Generation C: The Social Benefit of Baby Boomers

With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby


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