Customize Your Ads With Facebook Retargeting
Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…
The Death Of Social Media Organic Reach And How To Overcome It
Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…
5 Simple Website Changes To Multiply Your Lead Conversion Rate
Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to…
How Animation Can Become a Part of Your Digital Marketing Strategy
Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least…
The History of The Internet – A 50-Year Journey [Infographic]
The Internet has made the world into a hyper-connected global village. A century ago, connecting with someone on the other side of the world on a real-time basis would have been scoffed off as an impossible idea. In fact, radio had just become a mainstream technology. The telephone was a luxury that was restricted to…
A Beginner’s Guide to Optimizing Your Business Blog for Search Engines
Almost every business with an online presence has a blog. However, many business owners seem to jump on this bandwagon simply because they are expected to provide one. They do it without giving the promotion, content, and development of the business blog much thought. At best, they assign some hapless subordinate to post random facts…
How to Best Connect with Influencers
Has your business made the right connections with important influencers in your niche yet? These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.…
A Step by Step Guide to Creating a Profitable Coupon Blog
Editor’s note: This article is off-niche. A special holiday-week post. We hope that it inspires readers seeking ways of monetizing – whether they go the coupon route or not. You surely didn’t think about a coupon blog. So what other forms of monetization might you also have overlooked? Create Your Profitable Coupon Blog Have you…
Drooping Customer Engagement? Social Media To The Rescue
Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…
12 Tools To Improve Social Monitoring, Digital Marketing and LinkedIn Leads
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Monitoring tools for social media Digital marketing tools Generating LinkedIn Leads Track Your Brand Online With These 4 Social Monitoring Tools 1) Professional insights…
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