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Paolo Fabrizio

How To Use WhatsApp Customer Support To Beat Your Competitors

WhatsApp Customer Support

Once upon a recent time, it took years for new communication tools to become customer support channels. I remember that during the 90’s we had long discussions within our claims department before deciding to respond to customers via email! Today everything happens much faster, especially changes in behavior and habits. In 2020 most people use…


Paolo Fabrizio

Get Ready For a Blended Customer Service Model

The Blended Customer Service Model

Like it or not, few workers around the world will be going back to their offices full time anytime soon. Some, however, will go in once or twice a week with the rest of the days spent working remotely. Since we do not know how long this ‘hybrid situation’ will remain, we’d better act as…


Paolo Fabrizio

Do You Think That All Digital Support Channels Are The Same?

All Digital Support Channels Are Not The Same

As more and more organizations are integrating digital channels to cope with customer’s demand for online support, some facets often are being underrated. In fact, in this gold rush towards Digital Customer Service, some tend to consider all online channels as more or less the same. “This agent is doing well on social media so…


Paolo Fabrizio

Deal With The Unexpected to Elevate Customer Service Standards

Elevate Customer Service Standards

“Ok, we’re all set to go.” Then, suddenly. something happens and it ruins your plans. Of course, that’s not nice but that’s life and it’s up to you to face the issue and then get it fixed. Easier said than done though, especially when it comes to providing support to your customers regardless of the…


Paolo Fabrizio

Why Digital Customer Service Is Like a Wave

Digital Customer Service Is Like a Wave

Imagine you’re on a sandy beach entering the water. Suddenly you spot a big wave coming towards you and you must rapidly choose between two options: surfing the wave or being pushed away by its force. What we’ve seen in customer service during these last 3 months is the rise of a huge wave of…


Paolo Fabrizio

2 Secret Ingredients For Rock Solid Digital Customer Service

Rock Solid Digital Customer Service

Yes, the situation is still complex but it’s not the same as one month ago. While one month ago most organizations were stuck on ‘what shall we do now’ many of them have already moved on and that’s good news. Meanwhile, a large number of consumers all over the world have sought assistance through digital…


Paolo Fabrizio

How To Ignite Digital Customer Service In Complex Times

Digital Customer Service In Complex Times

While I’m writing this article here in Milan, Italy I constantly hear ambulance sirens going back and forth for a dramatic reason that is globally hitting us. Nevertheless, time goes on and life does as well, meaning that we have to keep either ourselves and our businesses alive. As for customer service, many people with…


Jan Gordon

Curatti Best Articles of 2019 (And Happy New Year 2020!)

Curatti Best Articles of 2019 (And Happy New Year 2020!)

The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…


Paolo Fabrizio

How To Use Digital Customer Service To Make Business Alliances

Use Digital Customer Service To Build Business Alliances

‘Tool’ is definitely one the most frequently used terms in Digital Customer Service. But it is overvalued. Actually it’s just part of the solution. In fact, even though tools are very important, they are not enough to deliver excellent and consistent customer experiences. The other missing ingredient? People soft skills, meaning those who daily interact…


Paolo Fabrizio

The Power of Conversations in Digital Customer Service

The Power of Conversations in Business

‘A picture is worth a thousand words’. This is true. But when it comes to having conversations with customers, words do count! In fact what you say and how you say it can make or break the whole customer experience. Therefore, it has become crucial for all businesses to train highly skilled customer service assistants.…


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