How To Repair Your Email Sender Reputation – A Methodical Approach
Return Path states that 83% of the time, your email doesn’t land in the recipient’s inbox; this can be attributed majorly to poor sender reputation. A low sender score is not just another instance of a strategic mishap. To put it in perspective: a drop in score from 83 to 70 slashes your email delivery…
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
10 Ways to Convert Leads for Your SaaS Business Through Email Marketing
Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…
17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
SMS Marketing 101: A Guide to Get You Started
People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…
How To Sell On Social Media (Without Sounding Like A Jerk)
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
