Archives

Shaurya Jain

17 SEO Experts Share Their Best Content Optimization Hacks

Content Optimization Hacks From SEO Experts

It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…


Bernard Meyer

SMS Marketing 101: A Guide to Get You Started

SMS Marketing 101

People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…


Qhubekani Nyathi

How To Sell On Social Media (Without Sounding Like A Jerk)

How To Sell On Social Media

Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…


Michael Deane

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…