Your Authoritative Guide To Effective Client Generation
Another in our “Great Articles You may have missed” series. In this article, John Jantsch discusses his preference for client generation of lead funnels, and offers great tips on how you can achieve your client generation goals. There’s too much great information here to not read this article! Why Client Generation Beats Lead Funnels Jump…
7 Tools for Creating High-Quality Visual Content
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…
Getting Your Content Noticed By The Sophisticated Consumer
In the modern digital age, it has become significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. That’s a staggering number, and it is no wonder that we tend to respond to 1%-2% of those at most. This is a clear…
Analysis Paralysis is Not a Friend to Your Business
Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…
How To Adapt Your Blog To Make It More Reader Focused
How many blogs and posts have you read recently are reader focused enough to reflect the readers’ point of view? Blogging can be quite egotistical. It’s very easy to blurb on about yourself and forget who your readers are. And there are many bloggers who write purely for themselves as part of their therapy for whatever…
How To Leverage User Insights for Better Content Creation
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…
4 Ways Interactive Content Attracts An Audience
The lifeblood of the Internet and social media is driven by human interaction. Without it we would have a stale, flat information portal. Any successful marketing plan involves provoking your audience to take action. Facebook and other major social networks continuously adapt their algorithms because of this — pushing us toward a more humanized approach.…
10 Reasons Why Adaptive Content Is the Future of Marketing
Since adaptive content comes in too many forms and can be distributed across any channel, the concept may seem a bit complex to understand. Nevertheless, it’s really simple in its essence. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal. Clarification: What Is…
How To Use Content Marketing To Boost Sales
What does it take to drive conversions and generate sales in the current business landscape? The answer is simple – in order to get, you have to give back. People are no longer satisfied by promotional messages. Bombarding your audience with commercials isn’t going to do the trick. Creating quality content is one of the…
The New Age of Content Marketing Explained [Infographic]
In a departure from our normal resharing of great content from thought leaders, we have put together a little Infographic highlighting some of the key points of this one, by John Jantsch. You will find it at the bottom of the article. You should read this (and the original article) though. Lots of good stuff…
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