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Anna Fox

How to Create Your Writing Routine to Boost Your Productivity

These Tips Can Boost Your Productivity

Anyone can be a writer! Often, the hardest thing about writing your own content is just getting started. It’s easy to procrastinate by making another cup of coffee, running to the grocery store, or taking the dog out. Some procrastination is okay, but when you sit down at 9 in the morning to write your…


Anna Fox

How To Build Your Writing Career From Home

Can You Build a Writing Career From Home?

Did 2020 change your life? I bet, there are very few people who’d answer “no” to that… COVID-triggered lock-downs have sent hundreds of thousands of people to work from home, whether they had planned that or not. And let me tell you from personal experience: Working from home is not for all types of personalities.…




Andy Capaloff

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…



Olga Mykhoparkina

5 Tips For ESL Writers To Become Successful in Content Marketing

How ESL Writers Can Succeed In Content Marketing

“You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it.”   –Octavia E. Butler, science fiction writer Just about two years ago, the majority of our marketing team had no idea how to write a blog article. Moreover, we had…




Jan Gordon

7 Content Writing Mistakes Small Businesses Make

Common Content Writing Mistakes

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…


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