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Andy Capaloff

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…



Olga Mykhoparkina

5 Tips For ESL Writers To Become Successful in Content Marketing

How ESL Writers Can Succeed In Content Marketing

“You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it.”   –Octavia E. Butler, science fiction writer Just about two years ago, the majority of our marketing team had no idea how to write a blog article. Moreover, we had…




Jan Gordon

7 Content Writing Mistakes Small Businesses Make

Common Content Writing Mistakes

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…


Jan Gordon

Top 5 Steps to Craft a Blog Content Strategy

How To Craft Your Blog Content Strategy

After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized…


Birbahadur Singh Kathayat

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…


Jan Gordon

Curatti Best Articles of 2017 – Part One

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…