Surefire Tips for Business Blogging Success
Have you mapped out a blog writing plan for your business articles for the new year? Not sure if blogging can help improve your marketing? The good news is that it’s never too late to begin a blog or refresh an existing one. As we enter into a new season it’s more important than ever…
Is ‘Information Overload’ a Myth?
The History Of The Theory of Information Overload First, let’s talk about the historical precedence of the information overload theory. I imagine the 2nd day after we emerged from caves, one caveman grunting to the other that there was just too much stuff to process to survive for him to go on. Luckily for us,…
This Content Marketing Plan Quadruples Your Leads
By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…
How To Never Run Out Of Content Ideas
By Mark Traphagen Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to…
It’s a Publish or Perish World for Content Marketers
By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
How Online Influence is Shifting the Sales Process
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
How to Maintain and Scale Web and Content Traffic
By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…
Content Marketing Initiatives You Need For A Prosperous 2015
Looking out of the window, it was the rainy season here in Asia at this time. Reality struck… I realized that it was already the first of November (at the time of writing this post). And this means that I only have less than two months before I say good bye to 2014. It was time to plan my…
5 Common Marketing Myths
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
Before Jumping to Solutions, Know the Context
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
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