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Michael Brenner

4 Ways to Improve Your Brand Likeability

Brand likeability

In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but…


Ruchika Sharma

Your Complete Content Plan, Part 2: Content Creation

Content creation

In part one of  “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but…



Michael Brenner

10 Great Tools To Boost Your Content Marketing

Content Marketing Tools

Another in our “Great Articles You may have missed” series. Michael Brenner presents a list of 10 great tools – some you will know and some you may not – to help with every aspect of your content marketing. Content Marketing Tools Are you looking for some tools that can take your social media engagement…


Shane Barker

How to Find and Engage Social Media Influencers

You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need…


Nicholas Scalice

Choosing the Right Social Media Scheduling Tool

Do you want to make social media really work for your business? Terms like queuing, curating, and aggregating can be confusing. You know you want customers to see you on Twitter or Facebook. What tools and apps do you really need? And how do you maximize your social media presence? The old way of posting…


Alice Elliott
social sharing

We all know that whenever you click that publish button, you won’t instantly get thousands of readers clamouring to read your blog. But if you want what you’ve written to be read by more than just your mother and next door’s cat, you will need to promote it. And you also know that one of the best places…


Shelly Kramer

Social Media Insights and Monitoring on a Startup Budget

By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the  #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…


Jan Gordon

Competitive Analysis: The Key To Success In The Digital Age

By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…


Rebekah Radice

Must-Have Social Media Tools Every Small Business Needs

social media tools

As a busy small business owner, keeping up with social media can feel like a never-ending battle. From content creation to the curation of relevant articles, maintaining a consistent presence takes more time than you have in your day. So, how can you remain interactive while still running your business? That’s where the right tools…


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