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Susan Gilbert

12 Tools & Strategies For Productivity, Reputation & Websites

Productivity

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Productivity Apps Strategies to Help Improve Your Brand Reputation WordPress Plugins for Business Websites These 4 Mobile Business Productivity Apps Improve Your Online


Jenn Herman

How to Determine Your Social Media Branding Strategy

Social Media Branding

Jenn Herman talks about Social Media Branding, including style, content type and strategy, brand voice and interactions. And she rounds it out with a mention of brand loyalty. It is another in our “Great Articles You may have missed” series. The Right Social Media Branding Strategy For You You may thinking that branding for social media


Susan Gilbert

12 Tools To Improve Visual Marketing, SEO and Branding

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Marketing Tools Tools to help you improve your SEO Brand Management Tools Use These 4 Tools to Improve Your Visual Marketing 1) Create


Helen Miller

How To Create a Website That Will Strengthen Your Brand

Creating a website and creating a brand are not the same things. Hence, your website might have a million dollar look, yet still not reflect your personality or corporate identity. So, then what’s branding, you ask? Above all, it’s really a smart question to consider before starting to build your brand. Here is a good


Susan Gilbert

12 Tools To Improve Your Business, Branding and Emails

Business Branding Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Branding Tools Tools to Help Keep Your Business in Focus Email Management Tools Use These 4 Tools to Build a Great Brand Online


Joshua Daniels

8 Branding Facts And Statistics (Infographic)

Branding facts and statistics

As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to


Diana Beyer

Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies


Diana Beyer

These 10 Examples Prove That B2B Branding Really Matters

Many people don’t believe that branding really matters in the B2B digital marketing space. They argue that the relationship building is based on professional standards, and purchasing processes in B2B are too focused on logic and policy for branding to make a big difference. This could not be further from the truth. Emotional connection, loyalty,


Susan Gilbert

To Attract a Large Audience, Get Creative!

To compel your community to respond, get creative in the development of your unique brand personality. Use powerful storytelling, eye-catching visual content and interactive conversations. Your initial goal is in establishing your message and image before developing a solid digital marketing strategy. A successful business is one that creates content with your target market in


Bryan Kramer

Why You Should Start Investing In Your Personal Brand

Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once


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