How To Create a Website That Will Strengthen Your Brand
Creating a website and creating a brand are not the same things. Hence, your website might have a million dollar look, yet still not reflect your personality or corporate identity. So, then what’s branding, you ask? Above all, it’s really a smart question to consider before starting to build your brand. Here is a good
12 Tools To Improve Your Business, Branding and Emails
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Branding Tools Tools to Help Keep Your Business in Focus Email Management Tools Use These 4 Tools to Build a Great Brand Online
8 Branding Facts And Statistics (Infographic)
As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to
B2B Branding: The Importance of a Great Value Proposition
Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies
These 10 Examples Prove That B2B Branding Really Matters
Many people don’t believe that branding really matters in the B2B digital marketing space. They argue that the relationship building is based on professional standards, and purchasing processes in B2B are too focused on logic and policy for branding to make a big difference. This could not be further from the truth. Emotional connection, loyalty,
To Attract a Large Audience, Get Creative!
To compel your community to respond, get creative in the development of your unique brand personality. Use powerful storytelling, eye-catching visual content and interactive conversations. Your initial goal is in establishing your message and image before developing a solid digital marketing strategy. A successful business is one that creates content with your target market in
Why You Should Start Investing In Your Personal Brand
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once
Boost Social Media Marketing by Hosting Offline Events
If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For
Use These 7 Steps to Build Your Personal Brand
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do
5 Metrics to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can
Next Page »
