Archives

Nancy Kapoor

Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns

B2B Marketing Automation

51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…


Hugh Beaulac

6 Instagram Marketing Lessons from the Best B2B Companies

Instagram Marketing Lessons from the Best B2B Companies

The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…


Jan Gordon

10 Steps To Becoming a Better B2B Marketer

Improve Your B2B Marketing

So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…


David Gutierrez

7 Hallmarks of Successful B2B Companies

Hallmarks of Successful B2B Companies

Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…


David Miller

How Integrating AI Into B2B Marketing Can Scale Your Business

How AI can help you scale your business

The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…


David Gutierrez

How To Incorporate Snackable Content In Your B2B Marketing Strategy

Use Snackable Content In Your B2B Marketing Strategy

Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas.  The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…


David Gutierrez

B2B Content Marketing Tips to Reach Out to a Wider Audience

B2B Content Marketing Tips

We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…


Barbara Mitchell

7 Psychology Facts That All Social Media Marketers Should Know

Social Media Marketing Psychology Facts

Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…



Avinash Nair

5 Things B2B Marketers Should Learn from B2C

Things B2B Marketers Should Learn from B2C

It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…


Next Page »