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Andy Capaloff

The Burning Question: How Can Our Audience Find Us?

The adage that perception is 9/10th of reality is becoming ever more true in the online world.  With Facebook giving their reasons for the decline in organic reach and saying that the fraction of the potential news feed that they show us, is what is relevant to us, the question must be asked as to…


Andy Capaloff

How Do You Get Readers To Engage And Why Everyone Should

There are plenty of posts that purport to give the secrets of getting reader engagement with your content, not a small number of which themselves have few shares and no comments. Similarly, we’ve all seen plenty of dynamite blog posts, perhaps with a large number of shares, but with little to no engagement Engagement: The…


Andy Capaloff

Is Crowdsourcing The Cure For Your Ever Shrinking Day?

How Busy Are You? You’re busy.  You’re really, really busy!  You don’t need me or anyone else to remind you of just how busy you are. You may just recognize aspects of your day/your life in this Infographic.  Longer days, less sleep, less vacations. You know it isn’t good for you! This article from Inc.…


Andy Capaloff

The Power of Emotions, B2B Marketing And Your Business

Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another.  My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…


Andy Capaloff

Why Big Data Needs Big Collaboration

Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…



Andy Capaloff

Why You Need to Question the Answers

Whereas the title of this post is borrowed unashamedly from a superb Mighty Mighty Bosstones album, the concept came from Greg Satelli (Digital Tonto) in his thought provoking 2010 post, The Stupidity Of Crowds.  He was talking about how the greatest success is for those who buck trends as opposed to following them.  How true…


Andy Capaloff

The World Outside Of Our Bubble [Infographic]

This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber?  This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…



Andy Capaloff

Why Google Page Rank Is So Important To Your Business

Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…


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