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Andy Capaloff

How To Lead Readers From Their Search To Your Solution

At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience.  The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…


Andy Capaloff

Why We Need To Expand The Big Data Questions Gene Pool

In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him:  “I suppose it…



Andy Capaloff

Here are Questions to Broaden the Data Analytics Discussion

In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…


Andy Capaloff

Here’s How To Find The Story In Your Data

This is the introduction to what will be a sporadic series on Data Story in Social Media. Over time, individual aspects will be delved into in greater detail.   When discussing anything about Data Story, it’s important to start from the very beginning.  Telling stories through Data can mean different things to different people. This…


Andy Capaloff

Context Broadens Audience. Questions Broaden Discussion

To Break free of the Silo, look outside of it. Seems obvious, right?  But somehow, whereas the problem is evident to many, a broad solution remains elusive.  Indeed, as communities form within the Content Marketing world, could it be that the culture is exacerbating rather than alleviating the issue? It is what prompted me to…


Andy Capaloff

Is ‘Content Shock’ Just Another Scare?

At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?  This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…


Andy Capaloff

The Millennial Conversation: A Parent’s View

I love millennials – I have 2 kids and 3 nieces and nephews who are millennials.  In age sequence, from 27 down to 22, they are a CEO of a hugely successful 15-month old company, a program-manager of a Credit Union who wants to become an entrepreneur, a junior precious metals trader, an actuary and…


Andy Capaloff

Demystifying the Data Dilemma

Every sci-fi nut/Douglas Adams fan knows that the answer to life, the universe and everything is 42.  Adams, it turns out, could have been predicting our Big Data problems when he pointed out that the reason for the unexpected answer was that the question was flawed.  In his model, the super computer Deep Thought would…


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