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Birbahadur Singh Kathayat

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you


Kevin Nelson

4 Digital Marketing Skills Student Entrepreneurs Should Have

Student Entrepreneurs

Editor’s Note: While we cater most of our content towards more experienced writers, many of us know people who are starting out. Certainly, the last time we aimed an article at student entrepreneurs, it was well received. We hope this will be helpful for you or someone you know and love…. Digital Marketing Skills For


Shane Barker

How User Behavior Analytics Can Improve Your Conversions

User Behavior Analytics

In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions.  It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how


Eleonora Zolotaryova

11 Essential SEO Promotion Stages For Your Website

Stages of SEO

Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find


Greg Satell

4 Industries Benefiting From The Internet Of Things

Internet of Things

In this article, Greg Satell (aka Digital Tonto) discusses industries affected by Internet of Things innovation. It is a departure from our usual content, but a perfect weekend read for all geeks. We’re always wondering when these innovations will affect our own business. For now, it remains interesting to see it in action elsewhere. This


Joan Selby
SEO Audit

Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only


Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The


Tony Zambito

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


Shiju Mathew

5 High Value Cross-platform eCommerce Marketing Tips

Cross-platform marketing

“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just


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