How Conversational Marketing Platforms Can Grow Your Small Business
One of the biggest pain points of small to medium businesses is the ability to nurture potential customers the moment they land on their website. But how do you ensure that your potential “leads” have gotten all the information they wanted from your landing page? Even some of the best-designed landing page will cause questions…
How Machine Learning Can Improve Email Marketing
Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…
AI: Some Tips On How To Use It in Digital Marketing
Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly…
6 Ways AI Can Spark Immediate And Scalable Progress Through Blockchain
Artificial Intelligence, or AI as it is usually called, is often regarded as a 21st century miracle. Who could’ve visualized machines functioning automatically with minimal intervention of humans? Thanks to AI, we no longer have to attend to every task or duty by ourselves as machines can now be programmed to do so. There are…
From Alexa to Podcasts: The Power of Voice in Modern Marketing
Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…
15 Robotic Process Automation (RPA) Startups You Need To Know About
RPA or Robotic Process Automation involves the computerization of tasks that are typically mundane rules-based business processes carried out manually. These tasks are often data-heavy and include, but aren’t limited to, data entry, transactions, and compliance. Wikipedia defines it as, “an emerging form of business process automation technology based on the notion of software robots…
Everything You Need to Know About Personalized Marketing
Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…
16 Facebook, Twitter, AI and Business Marketing Tools
The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)…
7 Trends That Will Transform Online Business In The Future
With the unleashing of emerging cutting-edge technologies, almost every aspect of our society will see a transformation. New technologies will have a huge impact on the way online business will be carried out in 2018 and beyond. Modern technological systems such as ERP and CRM are highly capable of boosting productivity and reducing costs by…
Why Digital Transformation Needs To Maintain A Human Touch
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
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