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Larry Corbi

How To Use Video Email Marketing To Increase Your Open Rates

Video Email Marketing,

With a strong return on investment, emails remain a cost-effective tool to generate leads. According to the DMA Marketer Email Tracker 2019, for every dollar spent on email marketing, you can expect an average return of $42. We all know this is not a direct result of sending emails, however. You need to deliver a…


Kevin George

AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]

How AI Is Making Email Marketing Even Better

Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are:  (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…


Susan Gilbert

12 Email Marketing, LinkedIn Networking, and Search Visibility Tools

Email Marketing, LinkedIn Networking, and Search Visibility Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…


Nathan Sykes

How Machine Learning Can Improve Email Marketing

Machine Learning can improve Email Marketing

Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…


Susan Gilbert

How Multivariate Testing Can Help Improve Your Website

How Multivariate Testing Can Improve Your Website

Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…


Michael Brenner

4 Big Reasons Your Email Campaigns Continue to Fail

email campaigns

In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…



Veronica Hunt

Surprising A/B Testing Results from Aspiring Entrepreneurs

A/B Testing

5 Examples of A/B Testing Results A/B testing is a storehouse of knowledge. Many online stores offer a variety of interesting case studies from up-and-coming entrepreneurs describing surprising and useful test objectives, hypotheses, findings, and conclusions. We offer you the top five interesting test results coupled with a bonus list of tips from our A/B…


Avinash Nair

How To Leverage User Insights for Better Content Creation

User insights

Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…


Andy Capaloff

How Quality Assurance Concepts Can Improve Your Business

Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that…


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