July 21, 2016
Post: 10 Types of Social Media Content People Share the Most
Creating content for social media has two main purposes. The first is to create content people will engage with to drive traffic to a website. The second purpose is to create content that grows your social media channels. No matter which goal you’re after, you’ll get the biggest impact for both just by making the…
July 5, 2016
Post: Measure the Effectiveness of Your Content: Here’s How
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…
July 4, 2016
Post: 5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…
June 27, 2016
Post: Pinterest – The Great Traffic Generator
Millions of women already love pinning. And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…
June 19, 2016
Post: Generate More Sales With Facebook Custom Audience
Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada…
June 13, 2016
Post: 5 Email Strategies that Will Increase Your Business Sales
If you’re a business owner then you already know the importance of using email to stay in touch with your leads and customers. In fact, the marketing firm, Mailigen, reports that 89 percent of marketers gain new prospects through their email campaigns. In order to effectively reach your target market, your business needs to communicate…
June 9, 2016
Post: How allowing comments on your blog can attract more readers
Following on from a period when allowing comments on blogs was out of favour, it’s now time to reverse that trend and get commenting again! Yes, I know social media has taken over. But really is that a good thing? Don’t you find the quality of comments there can leave much to be desired? Many bloggers claim…
June 6, 2016
Post: How To Overcome These 5 Common Customer Objections
Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…
May 30, 2016
Post: Connecting With the Right Influencers for Business Growth
When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…
May 1, 2016
Post: Boost relationships with Social Customer Service
An increasing number of conversations between customers and brands take place on social networks, thus publicly. At the same time many other consumers enjoy the show by listening and judging how your brand interact with customers. Like it or not, they will take their next purchase decisions upon your brand’s online behavior: speedy and effective responses…
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