February 27, 2019
Post: 9 Easy Email Hacks To Increase Open Rates
Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…
February 20, 2019
Post: 12 Tools To Improve Your Brand, Email Management and Content Writing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Building a strong brand online Email management tools for Gmail Resources to help you improve your content writing Use These 4 Tools to Build…
February 12, 2019
Post: 7 Marketing Strategies to Boost Online Marketing Results on YouTube
Despite much evidence showing the growing importance of video in marketing, it’s still an area that’s not being explored enough. Content marketers tend to focus on articles and infographics, and leave YouTube videos to vloggers and big brands. That’s a mistake! According to a survey conducted by ThinkWithGoogle, nearly 50% of Internet users search for…
February 6, 2019
Post: How To Use LinkedIn For Business Growth Research
You can learn more about your business’s target market for free right inside your LinkedIn account. This social network is at the top when it comes to new connections, career search, and building sales. According to LinkedIn, 80 percent of social media leads come from the network alone, which makes it a prime platform for…
February 5, 2019
Post: How to Leverage Social Selling To Dominate Your eCommerce Niche
Social media is not just a platform for networking. It has gradually progressed to become a platform for product selling for any eCommerce niche. In fact, 30% of shoppers have admitted that they would prefer to buy a product directly from sites like Facebook, Twitter, Pinterest, Instagram, etc. One of the major benefits that social…
February 4, 2019
Post: 3 Common Customer Service Sins To Get Rid Of
Last Monday I had an interesting conversation with Paul, an English colleague of mine. As we are both 100% customer service focussed, we usually talk about this topic. But this time, we did so in a different way, asking each other: ‘what’s the biggest customer service pain point in your local market?’ This simple question…
January 31, 2019
Post: 25 Data Driven Customer Service Trends and Tips for Small Business
The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…
January 24, 2019
Post: Top 8 Paid Plugins you Must Install on a WordPress Website
Webmasters who manage WordPress websites often ask me, “What are the best-paid plugins used by top WordPress websites?.” Since WordPress has become a repository of thousands of free plugins, website owners install multiple free plugins to customize their site’s functionality. Unfortunately, many of them don’t know about a few premium paid plugins that can serve…
January 21, 2019
Post: The Dangers Of Sitting For Digital Marketers
As digital marketers, our bread and butter is making sure that our expertise shows in every campaign we launch or article we publish. Our ability to produce and disseminate quality content is our main line of offense in off-site SEO driving organic traffic to our products or services. I’m a Los Angeles born and bred…
January 16, 2019
Post: Are You Missing Out on Digital PR Opportunities?
As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless…
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