October 21, 2015
Post: The One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then…
October 14, 2015
Post: A Step-by-Step Guide to Influencer Marketing For Startups
By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing…
October 13, 2015
Post: 4 Ways To Drive More Opt-Ins From Facebook
How’s your Facebook page working for you these days? Is it driving traffic to your website? Or bringing you the opt-ins and revenue generating leads that you want? You know you need a Facebook page. In all reality, a Facebook page today is like a Yellow Pages listing 10 – 20 years ago. It’s inevitable.…
October 11, 2015
Post: The 3 Pillars of Successful Influencer Outreach
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…
October 6, 2015
Post: Here’s How Digital Competency Defines Marketing Success
By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12…
September 30, 2015
Post: Generation Z: The Guiding Light of the Digital Age
In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over…
September 10, 2015
Post: Say Goodbye to Google Hangouts and Hello to Blab
By Brian Fanzo I’m not here to debate if Google Plus is dead or a ghost town but I do know that my favorite aspect of Google plus was without question Google hangouts. I remember when this feature went live back the spring of 2012. Having worked in the social business space for awhile, I…
September 9, 2015
Post: How To Overcome Content Marketing’s Biggest Challenges
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
September 6, 2015
Post: 3 Powerful Ways To Boost Your Social Media Marketing
By Robert Caruso If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break through the noise. The fact is that it…
September 2, 2015
Post: Here’s How Neil Patel Uses Curation That Goes Viral
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story.…
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