November 24, 2022
Post: 4 Ways Artificial Intelligence Will Impact The B2B Industry
The artificial intelligence (AI) industry is growing at a rapid pace, with an expected value approaching $60 billion in 2025. Additionally, Gartner predicts that AI will be in almost every software product by 2020. The general public is already familiar with AI in the forms of personal assistants like Siri and Alexa. People reading this…
November 15, 2022
Post: How to Design and Launch Your First UGC Campaign
User-generated content (UGC) should be part of your marketing strategy. In fact, it should be part of every company’s marketing strategy. “Why?” we hear you ask. UGC is a means of leveraging your audience to do a huge amount of the heavy marketing lifting for you. Imagine a world where your content is created and…
October 11, 2022
Post: When Digital Channels Make Your Customers Happy
‘This digital channel doesn’t work for us!’ So said a manager to me once. I remember that he was so reluctant to integrate live chat as a new digital customer service channel that he literally boycotted it. In fact, he ran a ‘pivotal test’ of…just 7 days to end up with the above conclusion. Three…
August 23, 2022
Post: How to Level Up Your Brand’s Content Marketing Game
Content production and distribution are highly effective marketing strategies that brands can use to drive business success. High-quality content can contribute to branding, building awareness, boosting conversions, and nurturing customer loyalty. It’s also cost-effective. And most importantly, it delivers results. In fact, a survey published in March 2022 discovered that 91% of marketers said content…
June 28, 2022
Post: Don’t Waste Money: Six Ways To Maximize Your Content Marketing Budget
A good content marketing strategy is one of the best ways to reach your audience on a tight budget. But, before you begin writing those articles or invest in a video production that will pull your audience in, it’s important to consider what you will get for your time and money. Spending money for the…
June 14, 2022
Post: Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
May 17, 2022
Post: Engage Your Website Visitors Instantly With These Header Design Tips
Before a visitor lands on your homepage, they have likely been exposed to quite a few other promotional messages in the course of their day. Unless, of course, your website is the first one they are visiting. Making an impression and engaging your visitors thus becomes a difficult task. How can you capture their attention…
May 3, 2022
Post: 11 Key Strategies to Aid Creativity and Productivity
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
March 29, 2022
Post: Going Phygital: 5 Ways Businesses can Integrate NFTs with their Physical Products
In the business world, there is a constant striving to find new and innovative ways to attract customers and set oneself apart from the competition. A relatively new way of doing this is through NFTs or non-fungible tokens. These tokens can be integrated into a company’s physical products and services, offering customers a unique experience…
March 1, 2022
Post: How to Use NFTs to Build Brand Awareness
Brands are always looking for new and innovative ways to connect with their consumers and improve their current marketing tactics. These tactics often pursue different goals, one of which is raising brand awareness among the public. While there are several tried and true ways to get the word out about your brand, some companies are…
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