Why Contests on Twitter Are Great For Business
Twitter is one of the top social networks that brands and businesses engage on for more opportunities, leads, and sales. Did you know that there are currently over 270 million active users around the world, and eMarketer reports a growth of sales by 124% from 2013 to 2014?
Bottom line is – if you aren’t sure where to place some marketing efforts, Twitter is the place to engage; and, contests are a great way to get a piece (or large helping) of prosperity pie.
Twitter contests are effective for business marketing for several reasons:
● Increased Visibility
● Word of Mouth Marketing
● Product and Service Promotion
● Network Growth of more Followers
● Increased Retweets and Conversations
Much like contests on Facebook, Twitter is a good place to put what your business has to offer front and center with the use of offers followers will love with the inclusion of targeted, eye-catches visuals. Add a call to action, and encourage retweets like this example from Regal Cinemas:
People also love a chance to win something of value like a tablet device or one of your products and services. It is not uncommon for a business to do this kind of giveaway, as this style of Twitter contests will garner a lot of attention for your brand:
With the use of specific hashtags as seen in these examples your campaigns will have an even farther reach as users are sending out tweets every second on Twitter.
Businesses who want to quickly get on board with Twitter contests can benefit from creating a separate landing page for their campaigns with the use of services like Rafflecopter, Aweber, and Infusionsoft. A well-branded sales page will provide more information about the contest with great graphics and a simple signup form to capture leads.
An effective Twitter contest should have well-defined rules, a deadline, and a link that takes them to your great offer. After the contest is over be sure to mention your winners, and your followers will anticipate the next campaign. Additionally posts that contain high-quality images are highly visible. It is easy to find images for your brand through royalty-free websites like Pixaby and Flickr.
If your business needs more followers and retweets on Twitter then contests are a good practice to implement. Consider creating a regular schedule, and watch your engagement and brand awareness explode!
Susan Gilbert
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