April 20, 2017
How to Create an Efficient Marketing Plan
Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…
April 14, 2017
Curatti On Air: Overcoming Social Customer Service Hurdles
Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post. At the end of it…
April 3, 2017
4 Simple Free SEO Study Resources For Content Marketers
Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…
March 30, 2017
How to Make Your Buyer Persona Story Your Core Message
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
March 23, 2017
4 Ways to Improve Your Brand Likeability
In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but…
March 20, 2017
What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
March 17, 2017
10 Proven eCommerce Web Design Hacks to Get More Sales
As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce…
March 16, 2017
How To Use Hashtags to Find Your Target Audience on Instagram
Continuing our “Great Articles You may have missed” series. Jenn Herman helps us in forming our Instagram Hashtag strategy. For businesses and bloggers using this medium, they represent a gateway to our target audience…. Finding Your Target Audience on Instagram If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are…
March 15, 2017
12 Tools To Improve Your Business, Branding and Emails
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Branding Tools Tools to Help Keep Your Business in Focus Email Management Tools Use These 4 Tools to Build a Great Brand Online…
March 9, 2017
The Devastating Cost Of Poor Website Performance
This article from Wade Harman looks at the effects that poor website performance may have on your company’s bottom line. It’s certainly cautionary reading, and is another in our “Great Articles You may have missed” series. Poor Website Performance Has A Cost! In the past few years, consumer trends have shifted in favor of online…
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