Category: eCommerce

Joydeep Bhattacharya
November 19, 2019

Move Over Traditional eCommerce! It’s Time to Go Headless

Headless eCommerce

B2B eCommerce transactions are expected to reach around $1.2 trillion by 2021. This means you can’t ignore an online portal if you are into a B2B business because this is where most of the sales are happening. People are more comfortable searching, researching and buying B2B products online. With such tremendous opportunity lying in front…


Avinash Nair
October 30, 2018

3 Things Every eCommerce Brand Should Know About Millennials

Millennials and eCommerce

The Millennial generation is on track to become one of the biggest and most important customer segments for online commerce. Not only are they far more comfortable with using technology to make purchases, but they are also a widely diverse group that is going to soon outnumber Baby Boomers. This will make Millennials arguably the…


Susan Gilbert
October 17, 2018

12 Tools To Improve Content Marketing, eCommerce and Pinterest

Content Marketing, eCommerce and Pinterest Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO tools to help improve your content marketing Increase your sales with eCommerce tools Pinterest tools for bloggers Improve Your Content Marketing with These…


David Gutierrez
September 27, 2018

Content Marketing Tips for your eCommerce Blog

eCommerce Blog Tips

Is there such a thing as an eCommerce business that doesn’t have an additional online presence in forms of blogs and social media accounts. If there are any, they’re certainly a dying breed. Unfortunately, most of them do so simply because everybody else does – not because they have anything particular to say to their customers, current…


Bernard Meyer
September 26, 2018

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…


Susan Gilbert
September 5, 2018

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…


Shane Barker
August 28, 2018

7 Strategies to Boost Your Ecommerce Sales With Facebook Ads

Boost Ecommerce Sales With Facebook Ads

The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…


Qhubekani Nyathi
August 7, 2018

How To Sell On Social Media (Without Sounding Like A Jerk)

How To Sell On Social Media

Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…


David Gutierrez
May 23, 2018

E-commerce Smarts: Driving Long-Tail SEO

Long-tail keywords for e-commerce

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…


Shane Barker
May 15, 2018

6 Super Effective Ways to Boost your Mobile Conversion Rates

Boost Mobile Conversions

Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…


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