July 22, 2020
5 Elements Your Agency Website Must Have
Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…
July 14, 2020
Optimize Conversions from Your Website Landing Page
Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…
July 1, 2020
5 Ways to Create a Data-Driven Content Strategy and Boost Growth?
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
June 25, 2020
Don’t Waste Your Time Writing a Great Article If Your Opening Sucks
There have been so many articles written about great article titles. But google ‘great article openings’. Slim pickings, to be sure! But why? Do you keep reading if the first sentence or two of an article are lame? As a reader, I don’t. As an editor, I’ve come to learn that no matter how much…
May 20, 2020
So You Have More Time On Your Hands And Want To Take Up Blogging?
If you Google “How To Make Money Blogging”, you’ll find free guides, paid courses and videos. Everyone has tips. And if you have a little extra time on your hands right now, this really could be a good time to follow your dream. I’m not here to tell you how to make money. But I’ll…
May 19, 2020
How to Use LinkedIn to Become a Thought Leader in Your Niche
LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…
May 15, 2020
How to Create More Content Effectively
Frequently I get asked the question that haunts me a little: “What is the most important content I should be developing right now?” This is problematic for me because I have no idea what your goals and objectives are. Nevertheless, let’s put that aside and assume you have a plan and goals. One of the…
May 13, 2020
3 Ways to Draw New Blog Subscribers Without a Paywall
Many websites have had trouble making ends meet. One alternative revenue model that’s frequently suggested involves subscriptions. Yet that approach comes with its own pitfalls – namely that too many people rely on paywalls, which by their very nature are alienating to the audience. It’s a tough time to own a website, especially if you’re…
May 12, 2020
9 Tips To Help You Create Eye-catching Visual Content For Your Brand
In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…
April 28, 2020
5 Steps & 5 Tools For Making a Great Editorial Calendar
In the past eight years I have worked as an editor for several huge websites. Those don’t include my own, where I have been 100% responsible for all upkeep and content published. I can say, with a great deal of experience backing it up, that having a solid editorial calendar is the most important tool…
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