Category: Analytics

Nicholas Scalice
February 21, 2016

Choosing the Right Social Media Scheduling Tool

Do you want to make social media really work for your business? Terms like queuing, curating, and aggregating can be confusing. You know you want customers to see you on Twitter or Facebook. What tools and apps do you really need? And how do you maximize your social media presence? The old way of posting…


Jenn Herman
February 11, 2016

16 Tips to Dominate Social Media Now!

Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that?…


Rebekah Radice
July 16, 2015

10 Social Media Strategy Ideas that Generate Results

The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…


Ron Sela
July 9, 2015

7 Advanced Thoughts On Content Marketing

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…


Albert Qian
May 14, 2015

How to SMAC the Competition

B2B SMBs have seen a lot happen in their industry over the past decade. First, came the rise of social, then the invasion of mobile, followed by the arrival of cloud and ultimately the incorporation of analytics in all this. For major Fortune 500 companies, this has been a boon for innovation. Hardware companies like…


Jan Gordon
May 10, 2015

3 Must Have Elements of Every Social Media Strategy

Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…


Jan Gordon
February 26, 2015

How To Plan and Deploy a Cohesive Social Media Strategy

By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…


Reginald Chan
February 17, 2015

Which Social Media Platform Is Best For Me?

Hate it or love it, you need to have a good social media strategy. This literally means hours after hours of split testing and thousands of dollars in social media tools, right? Erm, no. What if I tell you that at the end of this post, you will discover cheap (and probably free) ways to…


Jan Gordon
February 8, 2015

How to Find Keywords Your Competitors Don’t Know About

By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think…


Albert Qian
January 15, 2015

What B2B Marketers Need to Know (Winter 2015)

Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…


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