8 Do’s and Don’ts of Cold Email Subject Lines
69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something…
This Digital Divide Is Leaving Many Companies Behind
What digital divide? Amongst the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a McKinsey report from earlier this year, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the…
10 Modern SEO Ranking Factors Businesses Should Abide By
SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…
10 Reasons Why Adaptive Content Is the Future of Marketing
Since adaptive content comes in too many forms and can be distributed across any channel, the concept may seem a bit complex to understand. Nevertheless, it’s really simple in its essence. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal. Clarification: What Is…
Convert Your Social Media Connections Into Sales
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset.…
The Mobile Mind Shift: What Marketers Need To Know
Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of…
Why Most Businesses Are Wrong About Marketing ROI
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
B2B Branding: The Importance of a Great Value Proposition
Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies…
Build More Exposure For Your Business With Facebook Live
Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences. The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially…
When Social Customer Service becomes a nightmare
Due to my activity in the ‘customer service arena’, friends and peers often tell me about their experiences with brands (especially if disappointing). For example, last week my colleague Maria was badly treated by a rude bookshop owner while my friend Marco asked for assistance via Twitter for car insurance cover. Unfortunately he got wrong information,…
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