How many blogs and posts have you read recently are reader focused enough to reflect the readers’ point of view? Blogging can be quite egotistical. It’s very easy to blurb on about yourself and forget who your readers are. And there are many bloggers who write purely for themselves as part of their therapy for whatever…
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…
The lifeblood of the Internet and social media is driven by human interaction. Without it we would have a stale, flat information portal. Any successful marketing plan involves provoking your audience to take action. Facebook and other major social networks continuously adapt their algorithms because of this — pushing us toward a more humanized approach.…
69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something…
What digital divide? Amongst the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a McKinsey report from earlier this year, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the…
SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…
Since adaptive content comes in too many forms and can be distributed across any channel, the concept may seem a bit complex to understand. Nevertheless, it’s really simple in its essence. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal. Clarification: What Is…
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset.…
Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of…
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
