Another in our “Great Articles You may have missed” series. Michael Brenner presents a list of 10 great tools – some you will know and some you may not – to help with every aspect of your content marketing. Content Marketing Tools Are you looking for some tools that can take your social media engagement…
Continuing our “Great Articles You may have missed” series. Jenn Herman, poses the question “what are the truest factors determining who your best Instagram followers are?”. Hint: Not everyone has this right! Instagram Followers: Engagement beats Numbers In social media, where so many people are worried about how many followers they have, I’m more interested in who my followers…
Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged…
Another in our “Great Articles You may have missed” series. We hear much about the new Digital Natives and how different they are (or may be) from the generations which preceded them. Shelly Kramer delves into recent research on Gen Z, taking a closer look at their likes and dislikes. Not discussed here, but could…
Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same with online sales. except that the internet is an ever-changing environment that keeps reinventing and shifting current paradigms. Online sales…
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up…
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…
As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to…
Every December we see a proliferation of articles with predictions for the following year. The funny thing is that you can get some of them until February! Anyway don’t worry because this post is NOT one of those. I’m inviting you to focus on the present in order to take advantage of it. In fact, when it…
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I…
