On January 15, 2017, the public relations firm Edelman presented its annual trust report. The findings were then published by PR Newswire with a rather explosive title: 2017 Edelman Trust Barometer Reveals Global Implosion of Trust. The subtitle is perhaps even more sobering: “CEO Credibility at Lowest Level Ever” (PRNewswire). Edelman surveyed more than 33,000…
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There are so many things you could do on your website to get more visitors and traffic, but you don’t always know what they are! Well, you are in luck. In this post I am going to show you 4 surprising ways you can get more traffic to your website and impress…
The first thing your reader will probably read will be your post’s headline. But it won’t necessarily be on your blog. This is because the headline’s purpose is to act as a hook to draw your reader into your blog to read your post. And it can be found in a variety of different places. RSS delivers your post’s…
Foreword Prior to this interview, I worked with a number of major influencers, including Sam Hurley, Timothy Hughes. I continue with excitement and optimism that people want content which is fresh, to the point and from the influencer themselves.Therefore it is great to announce my next interview with Jan Gordon. Jan was voted a Top…
In part one of “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but…
Continuing our “Great Articles You may have missed” series. Jenn Herman, poses the question “How important is the follower count on your social media?”. Hint: quality beats quantity, but there’s more to it than that! Is Social Media About Numbers? How important is the number of followers on my social media account? ……. I get…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Tools New Social Media Content Tools WordPress Plugins 4 Digital Marketing Tools That Will Improve Your Strategy 1) Optimize the clarity of…
In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…
