Over the last 5 years, the rising popularity of videos for marketing can no longer be denied. According to a 2017 survey by Hubspot (now no longer available), businesses published 18 videos every month on average. This isn’t surprising. With more and more consumers looking for innovative ways of finding products and services, businesses also…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Marketing Tools Tools to help you improve your SEO Brand Management Tools Use These 4 Tools to Improve Your Visual Marketing 1) Create…
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
Open source is a term used to describe software that is distributed freely to the public with its original source code made available for customization and modifications. Think of open source software like a chef who makes their recipe available to anyone who wants it. You can use that recipe (software) for what it was…
Knowledge sharing is of crucial importance for, well, just about anything. In companies large and small, software technology and techniques developed for easier exchange of company-wide know-how can make a world of difference. Not only can corporate wiki software make communication smooth and collaboration fruitful, it can efficiently boost productivity of each employee and streamline…
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator…
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
I am in love with these tools! As an avid content curator, I am always looking for the latest and best thing in the industry to help me do it faster, easier and in a more organized way. We are now in a time that is based so heavily around curation that you can find…
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they…
