When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
This article from Wade Harman is an imprtant departure from our usual content. He discusses cyber crime, including website and email security. Yes, these things are important for small businesses also! More cautionary reading, and another in our “Great Articles You may have missed” series. How Can Cyber Crime Affect Your Business? Security is bound…
Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find…
Over the last 5 years, the rising popularity of videos for marketing can no longer be denied. According to a 2017 survey by Hubspot (now no longer available), businesses published 18 videos every month on average. This isn’t surprising. With more and more consumers looking for innovative ways of finding products and services, businesses also…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Marketing Tools Tools to help you improve your SEO Brand Management Tools Use These 4 Tools to Improve Your Visual Marketing 1) Create…
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
Open source is a term used to describe software that is distributed freely to the public with its original source code made available for customization and modifications. Think of open source software like a chef who makes their recipe available to anyone who wants it. You can use that recipe (software) for what it was…
Knowledge sharing is of crucial importance for, well, just about anything. In companies large and small, software technology and techniques developed for easier exchange of company-wide know-how can make a world of difference. Not only can corporate wiki software make communication smooth and collaboration fruitful, it can efficiently boost productivity of each employee and streamline…
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator…
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
