Let’s Finally Put the Ideal Article Length Debate to Rest When it comes to marketing to the B2B crowd, what is the ideal article length? This is a question that has plagued marketing writers since blog posts became a thing. Some say longer posts are king while others say shorter posts reign supreme. Who’s right?…
The best advice I ever received? Know when to say NO. And that includes saying no to bad clients! It feels as though it is a risk-filled venture to dismiss any offer. After all, people lead to people. And you never want to be seen as someone with whom it is difficult to come to…
In this article, Jenn Herman details which types of content work best when it comes to Instagram Marketing. And there’s a little hint at the about a trend you will want to be aware of. It is another article in our “Great Articles You may have missed” series. Instagram Marketing: Some Tips On Content Types…
As social media becomes more of an advertising platform, businesses are struggling to find organic and cost-effective online tactics in order to build their brand. A common misconception is that you need to have a large budget to grow your business faster. The truth is, if you’re willing to put a little time and effort…
A few weeks ago I attended the Customer Service Summit in New York. One of the most highlighted topics was customer’s shift towards text-based channels (social networks, instant messaging apps and chat). So what are the consequences of this new habit? Simple and scary: customers have higher and higher expectations, and they easily become impatient…
In this article, we will consider the good and the bad of using social media for your password management Then we give a verdict about what we ultimately believe are the more important concerns. Password Management Concerns Passwords suck. I mean, the more secure a password is, the harder it is to remember. That’s because…
In this article, Robert Caruso looks at 5 benefits of content marketing that may be less obvious to some. Among the 5, are domain authority and long-term traffic growth. It is another in our “Great Articles You may have missed” series. Content Marketing: The Obvious and Not-So-Obvious With over 86% of both B2C and B2B marketers…
Blank pages are the deepest fear of everyone who is involved in the process of writing. Every day you’re looking for the topics that you believe your audience will love. Once your post is ready, you face another problem: what heading to choose so that your great article might shine? Well, in short, there are…
If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website…
Everything I knew when I first ventured into online entrepreneurship was practically self-taught. From learning HTML to setting the design to selecting a domain name and everything else involved in creating a website, I slowly and painstakingly built my online career. It was a very low-key start for me if I remember correctly. I didn’t have…
