When we embark on our guest blogging outreach, we’ve all have heard some variation of the words “I have to pass this time.” It’s important to remember that even highly-respected influencers have been through this before. They simply were learning from their failures instead of giving up. Sure, there is no magic formula for creating…
Content is the soul of your marketing campaign. Without a proper content strategy in place, it is difficult to generate leads and conversions. Around 64% of marketers believe that their content marketing is moderately or minimally effective. These statistics indicate that many marketers are yet to figure out what works and what doesn’t. Here we…
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
Let’s face it guys; the internet world is totally unpredictable. It seems like there are changes every day. New features are being introduced at incredible speed, helping the web to stay relevant and inspiring. And the competition is insane! If a website fails to “Adapt, Improvise and Overcome” the changing dynamics, it will inevitably and…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: New Podcast Tools Tools to Help Keep Your Business Sales Conversion Rate Tools Launch Your First Podcast With These 4 Tools 1) Audio editing…
Search engines are becoming smarter and concentrating more on users’ behavioral factors. Meanwhile, marketers are struggling to broaden SEO processes far beyond blind link building with nothing but market-defining keywords. Yes, backlinks and anchors matter; but the catch is, they all reshape all the time for content better optimization and promotion. That said, the rules…
Editor’s note: It’s that time again. Many (or most?) blogs will publish both retrospective articles on the year that is coming to a close, and some that predict the year ahead. It’s probably worth noting the predictions of previous years. How accurate have they turned out to be? Should we take every prediction post as…
In this article, Robert Caruso tackles the importance for all brands to embrace digital transformation. It is another in our “Great Articles You may have missed” series. The Top Priorities For Brand Digital Transformation Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning…
You’re blogging for business. Of course, you want more traffic, and all that comes with it… As we know, one of the surest ways to improve blog performance is by kicking your content game up a notch. In other words, you need to focus your energy on creating the best and most engaging content that’s…
Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…
