Editor’s note: It’s that time again. Many (or most?) blogs will publish both retrospective articles on the year that is coming to a close, and some that predict the year ahead. It’s probably worth noting the predictions of previous years. How accurate have they turned out to be? Should we take every prediction post as…
In this article, Robert Caruso tackles the importance for all brands to embrace digital transformation. It is another in our “Great Articles You may have missed” series. The Top Priorities For Brand Digital Transformation Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning…
You’re blogging for business. Of course, you want more traffic, and all that comes with it… As we know, one of the surest ways to improve blog performance is by kicking your content game up a notch. In other words, you need to focus your energy on creating the best and most engaging content that’s…
Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…
Let’s Finally Put the Ideal Article Length Debate to Rest When it comes to marketing to the B2B crowd, what is the ideal article length? This is a question that has plagued marketing writers since blog posts became a thing. Some say longer posts are king while others say shorter posts reign supreme. Who’s right?…
The best advice I ever received? Know when to say NO. And that includes saying no to bad clients! It feels as though it is a risk-filled venture to dismiss any offer. After all, people lead to people. And you never want to be seen as someone with whom it is difficult to come to…
In this article, Jenn Herman details which types of content work best when it comes to Instagram Marketing. And there’s a little hint at the about a trend you will want to be aware of. It is another article in our “Great Articles You may have missed” series. Instagram Marketing: Some Tips On Content Types…
As social media becomes more of an advertising platform, businesses are struggling to find organic and cost-effective online tactics in order to build their brand. A common misconception is that you need to have a large budget to grow your business faster. The truth is, if you’re willing to put a little time and effort…
A few weeks ago I attended the Customer Service Summit in New York. One of the most highlighted topics was customer’s shift towards text-based channels (social networks, instant messaging apps and chat). So what are the consequences of this new habit? Simple and scary: customers have higher and higher expectations, and they easily become impatient…
In this article, we will consider the good and the bad of using social media for your password management Then we give a verdict about what we ultimately believe are the more important concerns. Password Management Concerns Passwords suck. I mean, the more secure a password is, the harder it is to remember. That’s because…
